Review ** ‘Required reading … It brings the power of economics to life’ Steven D. Levitt, author of FREAKONOMICS ** ‘Reading this book is like spending an ordinary day wearing X-ray goggles’ David Bodanis, author of ELECTRIC UNIVERSE ** ‘An excellent Undercover Introduction to Economics. If you think that sounds boring, you probably ought to read it’ FT ** ‘Economists do indeed think differently from the rest of us. This book gives an excellent [...]

Why does popcorn cost so much at the movies? When does it make sense not to recycle? Why are laws against polygamy detrimental to women? Steven E. Landsburg examines everything from taxes, unemployment and illiteracy to the mating game, the death penalty and environmentalism to solve the puzzling questions that occur in daily living. Both controversial and humorous, The Armchair Economist demystifies the economics of everyday behaviour, and shows how the laws of economics can re (more…)

Principles & Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fifth edition continues to lead the marketing field with new coverage o [...]

Fully updated and in full colour throughout ‘The Marketing Plan in Colour: A pictorial guide for managers’ is a unique approach to this complex subject, which will both aid understanding and at the same time encourage marketing and other professionals to delve deeper into the planning process. After more than fifty years of marketing theory and practice, marketing planning still remains one of the great, unconquered challenges.This challenge continues to grow as the environments i [...]

Book Description A strategic approach to setting up a website and successfully promoting a business and its products and services on the internet. Seventy per cent of UK businesses have a website. But 90 per cent of those websites don’t fulfil the expectations of their business owners and don’t provide the services their customers are seeking. Nigel T Packer guides business owners and managers through the maze of getting a successful website. He explains the principles that [...]

For advanced undergraduate or MBA courses in Supply Chain Management/Logistics. This text brings together the strategic role of the supply chain, key strategic drivers of supply chain performance, and the underlying tools and techniques for supply chain analysis. (more…)

For introductory Operations Management course in undergraduate and MBA programs.  This highly respected text integrates a process approach.  Unique Value Proposition: Authorship! About the AuthorLEE J. KRAJEWSKI is the William R. and F. Cassie Daley Professor of Manufacturing Strategy at the University of Notre Dame. Prior to joining Notre Dame, Lee was a faculty member at The Ohio State University, where he received the University Alumni Distinguished Teaching Award and the Co (more…)

An update of the previous edition taking in account the latest syllabuses and changes in the economic environment. Aimed at GCSE and IGCSE students, and as a general introduction to economics. (more…)

Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high–tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesse (more…)

Uses primarily service examples instead of manufacturing. ? Contains realistic problems that real managers would encounter. –This text refers to an out of print or unavailable edition of this title. (more…)