How much you can earn from Adsense

Posted by rajajang

February 29, 2008

If you have a good site with niche market and with good traffic of 15000 unique visitors every day and you dont know how much you can earn money from only google adsense. Here is some analysis and see where you stand.

MFA, High-paying niche

An all-out MFA, with every space monetized and in a good niche, site can hit around 40+ eCPM from automated ads alone.
This can be increased by adding targeted clickbank products and other manual monetization methods. When you hit 2-3% conversation rate on a good product, meaning 25/1000 buy a product, you hit an effective 800+ eCPM. But this is an Adsense question, so we are sticking to the content+CPC/CPM ads model.

Well monetized, Regular niche

Operating at 6-10 eCPM, At 15,000 uniques a day, the site probably closes at around ~130$ a day.

A normal content site with decent monetization

1 -3 eCPM. This is not a useless MFA site, and you will probably get more page views and less ad clicks. But 4 PageView per unique visitor often compensate for the low clickthrough, and CPM ads get more air. 40-90$ a day.

Forum/Community site or Low Paying Niche

0.10-45 eCPM. Even a 15k Uniques/day a site can bring in just 5$ a day. Forum and community sites that have a high % of returning visitors with almost total ad-blindness are common, and monetizing such sites is a difficult and complex task. Very often, you need to monetize your new visitors, and just depend on your current user base for landing page generation.

These are not rock-solid numbers, and the Internet is full of anomalies and completely different monetization models, but I hope this helps.
But generally, $600+ a day.
(not the 15k$ a day you would get if you were running a real ecommerce site)

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